Zoot Alors! McBistro Secret Is Out

Baltimore Sun:

It only took two days, several e-mails, four phone calls and a rogue McDonald’s franchisee who just moments ago shared a perceived company secret, but I finally got the price on that new McBistro sandwich.

It’s $3.39. That includes lettuce and cheese.

You can add two slices of bacon for 70 cents.

After lots of back and forth, and a slammed phone at a local Golden Arches, the McDonald’s PR machine coughed up the basic sandwich price last night. But the cost of the optional bacon — key to the whole bistro pretension — remained a mystery until I reached a friendly McDonald’s franchisee this morning.

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