Baskin-Robbins, America’s favorite neighborhood ice cream shop, today announced the appointment of Brian O’Mara as Vice President of Marketing USA. He will report directly to Srinivas Kumar, Chief Brand Operating Officer for Baskin-Robbins Worldwide. He will also consult with John Costello, Chief Global Customer & Marketing Officer for Dunkin’ Brands, Inc.
With more than twenty-five years of sophisticated marketing experience, including twenty years with McDonald’s, Mr. O’Mara brings an extensive knowledge of marketing, product development and the quick service restaurant industry to his position at Baskin-Robbins, as well as a history of working successfully with franchisees. In his new role, O’Mara is responsible for the strategic development, planning and execution of Baskin-Robbins’ marketing initiatives in the United States. He will oversee all marketing functions, including brand management, new product development, creative, broadcast, online, digital, media planning, integrated marketing communications and promotions.