Speed Sells Franchises For Wave Energy Drink

PR.com:

When Wave Energy Drink began exploring the connection between NASCAR and big-time brand awareness back in August of last year, they couldn’t have imagined such success for their internal franchise program. Company executives were well aware of the marketing power present, but remained uncertain of just how well the business model would work when properly activated.

It’s working so well that the company is adding more racing to its hectic schedule: Wave Energy Drink has added a 16th race to their 2010 schedule—coming this weekend at the famous half-mile, bullring known as Bristol Motor Speedway. Dubbed the “Action Track”, its motto squares nicely with the level of franchise interest the company has generated through its high-speed gamble.

Wave Energy Drink initially signed a six-race deal with Tommy Baldwin Racing, a competitor in the top-level Sprint Cup Series in NASCAR. More.

Leave a Comment

Your email address will not be published. Required fields are marked *