Sonesta CEO Stephanie Sonnabend, the third generation to head the hotel and cruiseship company, serves as Hotel Check-In’s guest CEO blogger this month. Today, Sonesta has more hotels outside the USA than inside, but she’s working on changing that. She talks about why and how in her first post:
Just when most companies were hunkering down and cutting overhead, the Sonesta Collection Hotels Resorts Cruises was gearing up. In fall 2008, we hired a senior executive to launch Sonesta’s U.S. franchising program. Were we brilliant – or were we nuts?
Let me give you a little background.
