Subway To Begin Breakfast Menu April 5

ABC News:

Subway is joining the increasingly crowded breakfast scramble in a move that the sandwich chain hopes will help add customers and sales.

After years of testing, almost all of Subway’s 23,000 U.S. restaurants will begin selling the meal April 5. When they do, the nation’s largest restaurant chain by number of outlets will be a big player in the breakfast game, which can be handsomely profitable if done right.

“There are a number of other competitors of ours that are trying to suss out the breakfast opportunity, and I’d rather be in the market before they get there,” said Tony Pace, chief marketing officer at the Subway Franchisee Advertising Fund Trust, the chain’s consumer marketing division. “Is there going to be competition now? Of course. And it’s going to be fierce.”

The new menu, already being served in some U.S. cities and throughout Canada, sticks with Subway’s sandwich specialty.

Leave a Comment

Your email address will not be published. Required fields are marked *