5W Public Relations, one of the 20 largest independently owned PR firms in the US, is pleased to announce the addition of Camp Bow Wow to its growing roster of consumer brands. In 10 short years, Camp Bow Wow has become the nation’s largest pet services company, a $40 million business, comprised of Camp Bow Wow franchises, Home Buddies, Bow Wow Behavior Buddies and its non-profit component, The Bow Wow Buddies Foundation.
5WPR will work with Camp Bow Wow on strategic planning, media relations and a full-scale marketing communications campaign for the brand.
“We are thrilled to be working with Camp Bow Wow, the leading franchisor of dog care facilities,” said Ronn Torossian, president and CEO of 5W Public Relations. “Given our extensive experience creating successful public relations programs for other pet brands and franchises, we are confident 5WPR can deliver immediate results in generating media attention for the Camp Bow Wow brand.”
“Without a moment’s hesitation, 5WPR hit the ground running and delivered national media placements for Camp Bow Wow within days,” said Heidi Ganahl, founder of Camp Bow Wow. “We are excited to partner with this aggressive public relations agency as we strive to increase the Camp Bow Wow position in the marketplace.”