Although the 2010 outlook calls for little industry growth, franchising remains popular. Experts say, however, that numerous factors must be considered in picking the right franchise to buy.
Bob Purvin, chairman and CEO of the American Association of Franchisees and Dealers in San Diego, says franchising can be a lucrative investment for those who do their homework.
“The more you learn about the selection process, the more successful you will be at understanding what the franchisor is really offering you,†he says.
The Washington, D.C.-based International Franchising Association predicts the industry, following losses in the number of new franchises, jobs and revenue in 2009, will show a flat or marginal increase from this year going into 2010. Continue reading this post.
