Corporatisation: A New Dawn For Franchising?

SmartCompany.com.au:

A review of the approximately 1,100 franchise systems known to be operating in Australia indicates that somewhere between 4-8% are operated or ultimately owned by publicly listed companies.

Franchise systems listed on the Australian Stock Exchange (ASX) include Gold Coast-based Retail Food Group (parent company of Donut King, Michel’s Patisserie, Café BB’s and Brumby’s Bakeries), Allied Brands (parent company of Awesome Water, Baskin Robbins, Villa & Hut and Kenny’s Cardiology) and even Harvey Norman.
Not all publicly listed franchisors are household names. Whereas Harvey Norman is a nationally recognised electrical and furniture retailer, the brands operated by Retail Food Group (RFG) are themselves better known among consumers than the parent company itself.

While an ASX listing might represent the pinnacle of franchising corporatisation, there are intermediate steps that franchisors take to get there, and in some cases, these steps are being mirrored by franchisees who are also corporatising themselves.

A business is Born… read full post.

Leave a Comment

Your email address will not be published. Required fields are marked *