Philadelphia Business Journal:
Swiss Farms Stores has hired Rocco Fiorentino as president of franchising.
Prior to joining Swiss Farms, Fiorentino served as chairman and CEO of Philadelphia-based United Financial Services Group. He was a founding member, president and CEO of Eagle Tax Services Group. Both firms have franchise offices. He also served as president and CEO of Freedom Rings LLC, which was the Krispy Kreme franchisee for Pennsylvania, New Jersey and Delaware.