The Franchise Magazine:
Leading lawncare service provider TruGreen has announced a major expansion of its UK franchise owner network with the addition of five new businesses covering Bromley, South Oxfordshire, South Berkshire, South Bedfordshire, and Cheltenham and the Cotswolds.
The growth of the TruGreen network has been attributed in part to the renewed focus within the business following the recent addition of former Wembley Head Groundsman Steve Welch as Network Manager – together with the launch of striking new TruGreen branding.
“We’ve worked hard within ServiceMaster over the last few months to refine the TruGreen franchise model,” says Steve Welch, “and to ensure that we’re offering the most comprehensive support package to both existing and new franchise owners. It’s very much a team approach and the combined effort of our sales, marketing and technical support teams is producing some impressive results.”
