Subway Kicks Off Twitter Promo, Contest

QSR Web:

Subway restaurants is kicking off a social media promotion leveraging 10 different celebrities to build brand awareness. The new advertising campaign draws on the brand’s “Famous Fans” to tout the everyday value of $5 Footlongs.

Through April 27, Subway restaurants are asking Twitter followers to tweet to @subwayfreshbuzz and describe why the Famous Fan of the day is a great fit for Subway restaurants. Each day’s contest will be focused on a different Famous Fan, including Laila Ali, Carl Edwards, Jared Fogle, Jay Glazer, Blake Griffin, Ryan Howard, Nastia Liukin, Michael Phelps, CC Sabathia and Michael Strahan.

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