Singapore’s Astreem is a boutique business consulting company that specialises in helping businesses grow through franchise development, business matching, and branding and marketing locally and overseas. It advises Singaporean companies in developing market strategies for Viet Nam. Viet Nam News correspondent Quynh Hoa spoke to Johanna Ho of Astreem about franchising in Viet Nam.
Franchising is still a relatively new phenomenon in Viet Nam. Why are Singaporean firms eager to get into franchising in Viet Nam?
For many years now Viet Nam and Singapore have developed an excellent and dynamic relationship. The expansion of trade and business contacts between the two nations has also been a significant factor in forging strong bilateral ties. Singapore is one of the top five foreign investors in Viet Nam, having made cumulative investments of US$15.6 billion as of January 2009 and its future outlook remains positive.In 2009, Viet Nam had the highest GDP growth rate in Southeast Asia of 5.3 per cent. Continue reading this post.