Huddle House To Revamp Its Restaurants

Restaurant News:

The 400-unit Huddle House is redesigning its restaurants with a new diner-like look, a revamped logo and a larger menu.

Chief executive Phil Greifeld, who unveiled the new look Friday at an event in New York, said the changes would enhance and modernize the 46-year-old brand.

The new restaurant format has a bigger footprint of around 4,000 square feet and 150 seats, which is double the size of a traditional Huddle House unit. Remodeled restaurants will feature better technology to improve throughput time, more cost-efficient kitchen equipment, and better seating and lighting, Greifeld said. He described the new look as the relaunching of the classic American diner.

“The store will still resemble the 24-hour diner [design], but will be a little more cafe-like,” he said. “We’ve spent a lot of resources — time and money — on what we think consumers are looking for, the special touches that will make them feel more comfortable.”