Tire Business:
Premier Cos. will hold its annual Franchising Open House June 8 in conjunction with its Midyear Dealer Retreat in Chicago.
During the event, Premier dealers from across the U.S.—including those in its Wheels and Tires division—will be able to network, participate in hands-on business workshops and work to develop strategies for growing their businesses. Memphis-based Premier Wheel Workz, a joint venture launched in 2008 between Premier and Wheel Workz, also will take part in the event.
Williamsburg, Va.-based Premier has offered tires and wheels among other merchandise sold retail or as rent-to-own. When the joint venture was announced, the company said it would give the firm’s franchisees more knowledge and support concerning wheels and tires.