After business-process outsourcing (BPO), franchising is now seen as the next biggest employment generator and catalyst for real-estate development as more foreign brands locate to the country and make the Philippines their franchising hub for Asia.
Samie Lim, chairman emeritus of the Philippine Franchise Association (PFA), said the mature franchising industry in the country, as shown by the huge number of franchisers and certified franchise executives (CFEs) here, has made foreign brands recognize the Philippines as the most logical base for their operations in Asia.
Proof of this, Lim said, is the expected attendance of some 30,000 visitors and about 350 exhibitors in the 18th edition of the Philippine International Franchise Conference and Expo (Pifce) from July 14 to 18 at the SMX Convention Center. Read more.
