Cartridge World Names Frank Case Vice President Of Consumer Products

Franchising.com:

Cartridge World, the world’s largest dedicated retailer of refilled ink and toner printer cartridges, announces the appointment of Frank Case as Vice President, Consumer Products.

Case, who most recently served as franchise liaison for Pepsi-Cola North American Beverages covering the South Central United States, will work directly with the company’s network of master franchisees to build brand awareness and help support the company’s network of stores throughout the United States.

“We’re looking to Frank to keep our momentum moving forward and to show people the incredible opportunity at Cartridge World, not only to perspective franchisees, but people across the country who can be saving money and helping the environment,” said Steven Yeffa, President of Cartridge World Americas. “Frank has the brand development know-how, background and abilities to move the needle at the local level in our stores and also build the brand nationally. We’re extremely excited to have him on our team.”

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