PR-inside.com:
The Sweat Zone has rolled out its first three franchises in California with plans to have an additional 15 clubs opened within the next year and national expansion into other states to follow.
“It’s not just a gym,” Danielle Assante said. ” We like to think of it as a weight-loss center, a personal training boutique and a nutrition store, because we supply everything to our members through a fitness model built upon the ‘three pillars of success’ – nutrition, exercise and trainers.”
Each client is offered an online analysis that helps trainers understand where they are in their training and what they are looking for in future training. Each client receives a personalized nutrition and exercise plan, updated weekly via proprietary software.