Communication The Key To Healthy Franchising Relationships

Current.com.au:

The ACCC has today released the findings of a study it commissioned into franchising in Australia. Conducted by Griffith University, the study found that 31 per cent of franchisees in Australia experienced unsatisfactory communication with the franchisor.

“Thirty one per cent of the franchisees indicated that communication within their franchising relationship was unsatisfactory,” said ACCC deputy chairman Michael Schaper.

“Disturbingly, the study also found that 49 per cent of franchisees relied heavily on their gut feeling when deciding to go into franchising.

“Despite an obligation under the Franchising Code for franchisors to provide accurate disclosure documents to potential franchisees, 41 per cent of franchisees surveyed said they faced surprises after buying their franchise. More.

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