Atlanta Journal Constitution:
Atlanta-based Wendy’s/Arby’s Group has a new leader for its Arby’s division as the roast beef sandwich seller tries to launch more effective advertising and become known as an affordable option.
Industry veteran Hala Moddelmog, 54, has been named president of Arby’s, charged with turning around the brand and focusing on bringing more customers to its restaurants. She returns to the restaurant chain where she started her business career.
Arby’s has been without a permanent leader since late January, when president and CEO Tom Garrett left the company. The division, whose menu has typically skewed towards higher prices than those of other fast food chains, has struggled to adapt to an economic environment in which diners are looking for cheap deals.