The Science Of Slurpee(R): Where Frozen Meets Flavor

Franchising.com:

Beakers and Brix, compounds and concentrates, acidulants and antioxidants… What might sound like a Chemistry 101 “vocab” test are actually tools used in the sophisticated labs where the many flavors of 7-Eleven®‘s Slurpee® semi-frozen carbonated beverage are born.

One such lab is the Dr Pepper Snapple Group Research & Development Center at its Plano, Texas, headquarters, where a cadre of scientists, engineers, technical specialists, researchers and marketers work with the 7-Eleven Inc. Slurpee product team on the year-round job of keeping new flavors in the pipeline. This month’s featured Slurpee flavor, Invincible Orange, was created in the DPS lab last year.

The drinkable, frozen consistency of Slurpee beverages presents a unique set of challenges when developing flavors, according to David Thomas, Ph. D., DPS senior vice president of research and development who oversees a team of 75 food scientists, flavorists, engineers and support staff. More.

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