Franchising.net.au:
Coffee franchise, Gloria Jean’s, has launched a new integrated campaign aimed at reinforcing the company’s “coffee credentials” and driving in-store sales.
The two-part campaign targets consumers via a “Win a World of Coffee” promotion and sponsorship of Channel 7’s Australia’s Got Talent program, based around the theme of “Our Baristas Have Talent”.
The sponsorship element incorporates prime-time 30 second commercials on Channel 7, online advertising on Yahoo!7 and print advertising in New Idea magazine. From 12 April to 12 May, the campaign featured semi-finalists in the Gloria Jean’s Coffees Barista Championship.