How To Choose The Right Franchise Location

Inc.com:

Franchising can certainly be less risky than starting your own business from scratch. The franchisor has already done a lot of the dirty work for you: they’ve created a strong business plan, they’ve built strong brand name recognition, and they’re usually responsible for most of the marketing and advertising.

Before you can build upon their good work, however, you first have to figure out precisely where you’re going to locate your franchise business. A good franchisor will work closely with you, but the marketplace is crowded with other franchisees, and there’s plenty to think about on your own when you’re scouting a location that will open the door to a profitable business. Studies in the past have shown that franchises can fail at a rate of more than 30 percent within the first few years of operation.

The old adage still rings true when it comes to franchising: location, location, location. Here’s our guide to picking the perfect site that will allow you to become a successful franchisee. More.

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