Otix Global, Inc., announced that its Australian division, HearingLife, has begun offering franchising opportunities to audiologists and audiometrists throughout Australia.
HearingLife made the announcement at the annual Audiological Society of Australia (ASA) conference in Darling Harbour, Sydney. The ASA conference is equivalent to the American Academy of Audiology conference which is held in the U.S. each April.
Australia’s HearingLife General Manager, Ashley Wilson, indicated that, “A traditional career path for an audiologist or audiometrist is generally a position in either a hospital, university or private clinic and most do not have the financial means to compete with the marketing dollars being invested by the larger hearing care retailers. Hearing care professionals want to focus on caring for their patients and, as a result, many times do not have the time or expertise to establish and manage a business with all the usual inherent commercial, human resource and marketing issues. Our franchising model provides the franchise owner with the tools and resources to overcome these obstacles.”