Mike Tattersfield was living in Columbus, Ohio, in 2005 and working as vice president of store operations at Limited Brands, an apparel company, when he first visited a Caribou Coffee. The brand immediately piqued Tattersfield’s interest.
“It had outstanding coffee,†he says. But even though he came to visit at least three times a week and his family made Caribou coffee at home as well, something was always missing.
“It was a bit of a functional experience,†he says. “It was more focused on throughput than on connection, and I’m a customer that’s looking to have a conversation.â€
Read full story.
