Nutshack Joins Cold Rock At Franchised Food Company

Franchising.net.au:

Expanding franchisor Franchised Food Company (FFCo) has acquired Nutshack. The retailer of nuts, confectionery and dried fruits now joins Cold Rock ice cream, Mr Whippy and Pretzel World under the umbrella group.

Michael Sherlock, FFCo chairman and former Brumby’s CEO, said the Nutshack franchise was a good fit for the Cold Rock and would help the ice cream brand expand its product range.

“Nutshack is FFCo’s first acquisition since buying Cold Rock in September 2009 and it has synergies with the ice cream franchise,” Sherlock said. “Cold Rock works on the ‘create your own’ experience of adding ‘mix ins’ to your favourite ice cream flavour and we’ll be able to use Nutshack products like nuts, chocolate and lollies for mix ins and to come up with new flavour creations.”

“We’ll also examine the possibility of opening dual Cold Rock – Nutshack stores because the two brands are a very good fit.”

The company is looking at ways of introducing retro-fits in some stores.

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