Make no bones about it: Burger King Holdings Inc. restaurants are running short of ribs.
Amid brisk demand, some Burger King outlets have already exhausted their supply of the relatively pricey new pork ribs, and the company expects to use up its entire rib order in the next week or so, said John Schaufelberger, Burger King’s senior vice president of global product marketing and innovation. That means the limited-time offer on the ribs, slated to end June 20, may be cut short.
The results suggest fast-food customers are willing to splurge for higher-priced items, a promising sign after chains used low prices to lure traffic. It also helps ease Burger King’s strained relations with its franchisees, who want to sell more profitable products.
