QSR Web:
McDonald’s executives have touted the success of their coffee program and its impact on same-store sales several times this year, including during the company’s first quarter earnings call in April and earlier this month at the Sanford C. Bernstein Strategic Decisions Conference.
But Crain’s Chicago Business has found research that says sales of the brand’s hot coffee drinks, including its espresso-based beverages, have fallen off drastically compared to 2009.
From the story:
Sales of hot-coffee drinks fell from about 55 a day per restaurant when they were launched in May 2009 to about 25 a day per restaurant earlier this month. In contrast, McDonald’s is already selling more than 80 frappes a day per restaurant after rolling out the slushy drinks this spring, according to company data obtained by Crain’s. The data provide the first comprehensive look at sales of specialty coffee, Oak Brook-based McDonald’s largest menu expansion in three decades.