Paul Connan is franchisee of five McDonald’s outlets. He talks about what that entails, the McDonald’s brand, and how the company can be a real education.
Has it been your experience that fast food has benefited from the recession?
It is a popular myth that our business growth and success has been dependent upon the recession.We have experienced 16 consecutive quarters of growth, and that is growth that pre-dates the economic downturn. Whilst no business is ‘recession proof’, the investment we have made in our people, our restaurants, and our menu over the last few years has made the company recession resilient.
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