indiaretailing.com:
Global ice cream brand Swensen’s, which opened its maiden Indian outlet at Bangalore’s Mantri Square mall earlier this month, plans to set up over 50 outlets in South India over the next 4-5 years.
Swensen’s, originally from San Francisco, US, entered India through a franchise agreement between Devyani International Ltd (DIL), the master franchisee for Costa Coffee, Pizza Hut and KFC in India, and Thailand-based Minor Food Group (MFG). DIL has bought the rights to market Swensen’s in South India.
MFG is the largest owner and operator of Swensen’s ice cream parlours worldwide with over 200 outlets in Thailand alone. In 2003, Minor Food Group was granted a 40-year license to develop and franchise Swensen’s in 34 countries across Middle East, Asia and India.
