Manila Bulletin:
With consumer confidence on the upswing, advertising and marketing guru Jos Ortega is set to discuss the top ten consumer trends that suggest to influence consumer behavior in the two-day Conference of the forthcoming Franchise 2010, the 18th Philippine International Franchise conference and Expo (PIFCE) slated this July 14-18, 2010 at the SMX Convention Center.
Ortega will join a powerhouse roster of the best business minds from both local and international who will share their insights and expertise with the Philippine franchising sector.
Currently the CEO of JWT Manila, Ortega is also the Founder and Chairman of BrandLab, the strategy consultancy that helps its clients build enduring brands and effect organizational transformation though the power of stories. In 1998, he co-founded the most awarded Philippine-based creative agency in international competition, BBDO Guerrero Ortega. He was the Golden Year President of the Philippine Marketing Association in 2004 and the Secretary-General of the Asia-Pacific Marketing Federation in 2005-2006. Ortega is currently an Adviser of the De La Salle University’s College of Business and Economics.
