Pizza Marketing Quarterly:
Boston’s has expanded the “Healthy Hits†section of the menu, offering many new items for the health conscience, including Shrimp Diablo Pasta, Steak and Broccoli, Asian-Glazed Salmon and Margherita Flatbread.
“We heard loud and clear from our guests that they wanted more healthy options. We know that more and more people are looking for healthier menu offerings in hopes of maintaining a more balanced diet,†said Mike Best, Boston’s chief operating officer. “With our ‘Healthy Hits’ menu, guests can enjoy all the flavor of Boston’s without the guilt they sometimes feel when dining out.â€
Boston’s introduces a new flatbread category to the overhauled menu. The new flatbread items, which feature Boston’s signature pizza dough rolled out flat for a delicious and crispy twist, were widely popular during a limited time offer, and are expected to become a guest favorite. Flatbreads are available in Spicy Chicken Pesto, Extreme Mushroom, Four Cheese and Margherita.
