In your travels to the West Coast, you may have been to one of the many restaurants of Jack in the Box. Being among the major players in the quick serve restaurant (QSR) industry, Jack in the Box competes strongly with other brands including McDonalds, Kentucky Fried Chicken, Wendy’s, and Taco Bell.
Its current 2,100 locations have sprouted over the many years this leading food chain has been around (since 1951). It even operates and franchises the Qdoba Mexican Grill chain (that has locations, too, in the East Coast), another brand that differentiates from competition as it highlights its being an “artisanal Mexican kitchen.
Jack in the Box differentiates from competition via its pioneering offerings and services that have become staples of the QSR industry – it’s known to have introduced and developed drive-through service for customers wanting to get food without leaving their cars. Its use of very creative advertising campaigns have been acknowledged for their unusual inclusion of stories on corporate-like characters not typically associated with the marketing image most players would like to offer to the public in the fast-food business. More.