The Franchise Magazine:
Lifelong friends Omar Akbar and Asif Mushtaq decided the time had come for them to fulfil their ambition to work for themselves and that a CeX franchise was the perfect way.
Since opening their Complete Entertainment eXchange (CeX) store in May, Omar Akbar and Asif Mushtaq have been impressed by how quickly their customer base and turnover is growing.
“For the first couple of months it has been hectic but now we know how to run the business, we think the time is right for us to start taking it easier and have a couple of days off a week,” laughs Omar from his and Asif’s store in Walworth Road, Elephant And Castle, London.
The friends had met at school and went to university together before working at a business-to-business company for three years.
