Local Insurer Included In National List Of Best Hispanic Franchises

Brownsville Herald:

Brownsville-based Pronto Insurance has made the World Franchising Network’s list of Top 26 Franchises for Hispanics for 2010.

That’s right, Top 26. The annual list usually stops at the Top 25, though this year an exception was made for a late-arriving yet equally qualified entrant, says WFN president Rob Bond, adding that next year things will be back to normal.

At any rate, 2010 mark’s Pronto’s first appearance on the list, which Bond says is based on an analysis of factors including a franchise’s historical performance, brand identification, franchisee satisfaction, training and support, and financial stability.

The data is combined with the percentage of franchises that are Hispanic-owned and the number of Hispanics in the franchiser’s top levels of management. This year’s list was published in the July issue of Poder magazine, similar to Forbes but aimed at the U.S. Hispanic and Latin American markets.

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