A small town in Parbhani, around 400 km from the financial hub of
Mumbai, has of late woken up to the concept of sending their toddlers to a branded pre-school. Never before a parent of the town actually dressed up his child in neat uniform for something that seemed essentially a plaything.
For EuroKids International Ltd, however, it was about spotting a local entrepreneur to lap up its flagship pre-school brand EuroKid as its new franchisee. With the untapped tier II and III cities showing a phenomenal 40-45% growth in the $16 billion Indian franchising industry, the decision to go to Parbhani was obvious. More.