PR-CANADA.net:
Trevelino/Keller Communications Group, an integrated public relations, social media and brand communications firm, today announces the addition of TCBY to its franchising practice.
Based in Salt Lake City, TCBY, The Country’s Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Following a long-standing relationship with a New York firm, TCBY did an exhaustive national search before selecting Trevelino/Keller as its agency of record.
The search and selection comes on the eve of the fro-yo leader’s 30th anniversary, and as it begins to roll out major strategic initiatives, including a new brand identity, store design and self-serve model. With the arrival of new CEO, Tim Casey, announced earlier in June, TCBY’s major priority is reclaiming category leadership by bringing what it calls “Healthy Truths” to the marketplace and educating the consumer on the goodness of TCBY frozen yogurt.