After Decades As Franchisee, Real Estate Broker Goes Independent

PRLog.Org:

For 25 years, Steinborn GMAC Real Estate was affiliated with GMAC and its predecessors.

But this year, the company decided to go independent. Now known as Steinborn & Associates Real Estate, the brokerage no longer is part of a national system.

In the August issue of industry newsletter “Real Estate Broker’s Insider,” Broker-owner John L. Hummer says he took his time to make the decision, but ultimately the choice was an easy one.

The company’s market share in Las Cruces, NM, has grown to 40 percent despite what Hummer considers GMAC’s weak brand recognition.

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