Wenphil Corp., the master franchisee of burger chain Wendy’s Hamburger in the Philippines, will start sub-franchising the brand following approval from the brand owner in the United States.
The development — which makes Wenphil the first Wendy’s master franchisee in the world to be allowed to engage in sub-franchising — will help increase local stores to more than 100 in the next 10 years.
For this year, the company wants to hike revenues by a double-digit rate to about P1 billion, an executive said.
“We are starting to sub-franchise now. We think it is a good time for us because Wendy’s in the US has allowed us to sub-franchise,†Jason John W.S. Lim, the firm’s general manager, told BusinessWorld in an interview. More.
