Planet Beach Contempo Spas has opened its first of several automated day spa franchises in Cairo, Egypt, catering to increased demand for affordable day spa and relaxation services in Africa and the Middle East.
Cairo Franchise Owner Ibraham Fifhier has plans to open 14 additional Planet Beach locations in Egypt over the next three years.
SpaFinder.com, a global directory, currently lists only 22 day spas in Africa and 24 in the Middle East. Changing economies have given rise to a larger middle and upper class populations in both regions with more disposable income. This has generated more demand for day spa services, creating potentially lucrative markets.
