‎Food and Drink Digital:
If you haven’t yet heard of Kauai the chances are you will soon. When it was founded in 1996 it was the brainchild of three friends who had lived on the Hawaiian island of Kauai. There they started a bottled juice company while
living in tents in a papaya field, and brought their dream of opening a sandwich and smoothie business to reality when one of them married a girl from Cape Town. They had to develop a concept that would work in South Africa, and one that would travel successfully into other markets.
However before you can go global it is vital to get the home market running smoothly. Between 2004 and 2008 the business moved from joint venture and company-owned outlets to franchises, now almost the exclusive route for expansion. In South Africa Kauai now has a total of 72 locations, and a thriving alliance with Virgin Active, which runs around 90 gyms in South Africa – Kauai has its In Motion stores in 47 of these.
Scaling the business… read on.