Unhappy Franchisee:
In 2009, Entrepreneur magazine listed Liberty Tax Service as the #3 franchise, surpassed only by Subway at #1 and McDonald’s at #2.
It was quite a leap, since Liberty Tax Service had never made the top 10 (Subway had been named #1 16 times, McDonald’s 8 times).
Previously, Liberty Tax Service franchise had ranked #23 (2008); #17 (2007); #10 (2006); and #15 (2005). We don’t see any explanation by Entrepreneur for the sudden ranking surge.
Could it be Liberty Tax Service’s cutting edge branding & marketing programs that vaulted them to the top?
Read on…
