Food and Drink Digital:
In many ways, it seems that the food industry is only just picking up on the power of social media as a tool.
This April, McDonald’s appointed its first Director of Social Media, Rick Wion, to use social media to build the business, manage customer problems, and beef up outreach to target groups. When asked why McDonald’s was appointing a Social Media Director now of all times, Wion responded that “it’s time to have [someone] dedicated 100 percent of the time, rather than someone who’s got a day job on top of a day job”. Continue reading this article.
