New homebuilders in the Dothan area see opportunity here, despite a high number of houses on the market and tough nationwide economic conditions.
Jordan Yates of Lifestyle Development LLC believes he’s found a way to sell houses even in this economy.
Sell a lifestyle, not just a house.
Lifestyle Development is a franchisee of Epcon, a homebuilding company that sells homes in planned communities. Homeowners who purchase a home from an Epcon franchisee also are provided with exterior maintenance as part of the deal. This means that a lot of the downside of homeownership, yardwork and other drudgery, are done by someone else, leaving residents free to enjoy their spare time instead of spending their weekends pushing a mower.
Joel Rhodes, legal counsel for Epcon, said the company’s services are popular among baby boomers and young professionals, who want the benefits of homeownership, but not the hassles.
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