Results Talk. Everything Else Is An Excuse.

Entrepreneur.com:

I had a conversation with a franchisee a few weeks ago and I’ve been thinking about it for some time since. We were talking about a marketing strategy that has proven to be very successful for many franchises within his company for many years.

When I asked the franchisee why he wasn’t participating in the program he said, “I don’t want to do that. I don’t think it works.” I said, “Really? The top three franchisees around the country use it– just what about the technique is it that you don’t think works?” He said, “I think the technique reduces client retention.” I pointed out that the retention of the top three franchisees mentioned above was HIGHER than the client retention of his franchise. He said “Yeah, but I just don’t think it would work in my area.”

Continue reading Ivan Misner’s post here.