Pegasus News:
Mooyah Burgers, Fries, & Shakes announced six new multi-unit development agreements which will represent a total of 221 new locations.
“Our new agreements are not just franchising for franchising’s sake. These are accomplished territory developers with impressive track records and a true passion for the brand,†says Alan Hixon, MOOYAH President. He adds, “We are a brand that is quickly moving into the national spotlight with a clear purpose and a better menu.â€
According to Chicago-based food industry consulting and research firm Technomic, the better burger market comprises only 2% of the $65 million burger industry.
“There’s room to grow and consumers have an insatiable appetite for high quality burgers,†says Hixon who believes that MOOYAH’s strategic growth plan will fuel the company’s growth by 1,600% over the next 10 years.
