Yum’s KFC Unit Goes to Trial With Franchisees Over ‘Grill Baby Grill’ Ads

Bloomberg:

Yum! Brands Inc.’s Kentucky Fried Chicken unit and some of its franchisees are embroiled in a battle over advertisements for crispy-versus-grilled products in a non-jury trial that began today in Delaware.

The franchisee-dominated KFC National Council and Advertising Cooperative Inc., which designs marketing programs for the world’s most popular chicken restaurant chain, contends that KFC President Roger Eaton is seeking to promote grilled chicken over the company’s traditional product.

“It was ‘grill baby grill’” even though sales were falling and it seemed “things went to hell in a handbasket,” franchisee John R. Neal, who has 201 stores in 11 states, testified today in Delaware Chancery Court in Wilmington.

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