If a company with 1,000 corporate-owned stores wants to cut the price of its $2 bottled water, it simply goes ahead and makes the change.
But a company of 1,000 franchised stores has to first persuade 1,000 entrepreneurs.
And when that company is a coffee and doughnut chain with 9,000-plus franchised restaurants in 31 countries, getting franchisees to buy into company decisions such as installing a uniform point-of-sale system is critical to success, according to Nigel Travis, chief executive officer of Dunkin Brands Inc. and president of Dunkin’ Donuts. More.
