Learning Express Taps Engage121 For Localized Social Media Communications

Marketwire:

Learning Express, the nation’s largest specialty toy store franchise, has contracted with Engage121 to facilitate social media communications between the franchisor’s corporate headquarters, their franchisee stores, and local customers across the country.

Learning Express, with more than 150 independently owned and operated stores nationwide, encourages local involvement of each store with area schools, neighborhood charities and community fundraisers. Learning Express will rely on Engage121, a software company with expertise in social media and franchise communications, to extend that local focus through multiple social media networks and blogs.

The Engage121 Enterprise software edition includes the unique ability to localize outbound messages from the corporation’s headquarters, through the local stores, to reach local consumers. This “Speak Local” feature allows all social media messages, including news, special offers, contests, polls, and charitable initiatives to include the unique street address, store owner’s name and other location-specific information for each Learning Express store.

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