Dina Mitchell didn’t know much about running a business when she purchased the Las Vegas area franchise rights
for Tropical Smoothie Cafe 10 years ago.
What she did know was that smoothies were immensely popular in California and that the quality of the fruit-based, milkshake-like drink she was finding in Las Vegas fell far below her standards.
Having worked at a smoothie shop as a teenager, Mitchell knew the process and ingredients used to make a quality product.
“Without getting technical, we produce a better-tasting smoothie,” Mitchell said at Tropical Smoothie’s new drive-through store on Blue Diamond Road. “I leave it to the customer. The best way is go head-to-head. Ours is a healthier smoothie. It’s not ice cream or sherbet or nonfat frozen yogurt. Those are shakes. Ours are real fruit, ice and turbinado.”