Inside The Struggling World Of Allied Brands: Franchisee Tells

SmartCompany.com.au:

Ice cream franchise Baskin Robbins is known the world over for offering 31 flavours. But like many of the brand’s franchisees, Brian McCarty from Baskin Robbins is only selling 12 at the moment.

He claims that a few months ago the franchisor, listed brand manager Allied Brands, simply stopped ordering the other 19 flavours for franchisees in a bid to conserve cash.

It comes as little surprise to McCarty that Allied is now in serious trouble. The company’s shares remain suspended from trade on the Australian Securities Exchange, its Cookie Man chain is in the hands of liquidators and reports from disgruntled creditors are growing. More.

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